Target Market Outsiders

Should you be offended by something that you disagree with that wasn’t necessarily meant for you? In the same idea, what about someone who doesn’t like horror movies going to see Saw: The Final Chapter and being scared into leaving the theater but then complaining and getting their money back?

If you aren’t the particular target market for a product, should you be mad that they aren’t catering their commercials or their package design to your taste? There has been a lot of complaining about various things that are being done with the Olympics this year, from tape delaying events here in the United States, to the new release of several commercials (it seems that the Olympics is becoming similar to the Super Bowl now, a good kickoff time) that are pushing one product or another, mostly commercials made for Procter & Gamble products, I believe, that according to some men out there are offensive, due to the commercials being used to celebrate motherhood and moms rather than being product centric. Bruce Sallan brought the topic up at #blogchat last night.

I don’t want to make it sound like I think he’s wrong, or that he’s not entitled to his opinion, because honestly, I don’t really care one way or the other, and based on the conversation that sprung up during the chat, which can actually be read at the above link, there was some definite back and forth about the subject for both sides. Honestly, there were some great valid points on both sides. I do want the discussion to continue, but I am curious to hear some more opinions on this. If something that is created, that was not created for you, should you be offended if you don’t like it?

Also, keep in mind the folks who see the things that WERE created for you, should they be offended if they don’t like it? Even if there was something created for EVERYONE, but the promotion was segmented, should you really be mad about the segments that aren’t you?

Again, I’m interested in your thoughts…


2 thoughts on “Target Market Outsiders

  1. To be clear, Mark, I wasn’t personally offended. I was upset in the context of the bigger picture that P&G was presenting. If there’s ONE area dads are generally thought to care about and be involved with, it would be sports. For P&G to single out moms for a particular product would be fine – that is advertising and it’s a free country – but that choice, given how brands have notoriously either ignored or treated dads as second class dopes, just bugged the heck out of me.

    • I figured as much, but your point struck a chord, is all. You just happened to be the one who brought it up at the point of the conversation I came into.

      True, sports has normally been at least on TV a male dominated audience, perhaps that particular attempt was either misguided, or to catch all the spouses or significant others who got dragged to watch…lol. Regardless, something bugged you and you brought it up. Cheers for that, sir.

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