On a previous blog that’s not really completely retired, because I try to write for it now and again, but I haven’t published on it in months, one of my more popular entries was titled Depression and Social Marketing. At the time I wrote it, to be honest, it was a throwaway post based on a question I’d been asking myself for a while. I don’t even consider it that good a post, but apparently it struck a chord with a lot of people, because I’ve gotten hits on it from around the world, and in some of the referrer links, it appears as the first link on top of the search engine. Worldwide. That’s INSANE to me.
The thing is, despite not thinking it was that good of a post, and really publishing it because I needed to put something up at that point, the subject of the post is actually one of the most important things I’ve ever written about. Its actually one of the reasons why this whole blog here itself exists today. Do I, or anyone else who has anxiety, one of many forms of depression, are introverted, socially anxious, or whatever their mental condition or imbalance need to be treated any differently? Why or why not?
I can understand the want for a community that you can relate to, hell EVERYONE wants that. Everyone wants to belong somewhere. But really, unless it is directly mentioned, how do you really know the person who you talk to online every day on Twitter, or on your message board, or your email list (hey, remember those? I do.), or your blog is any different from anyone else?
Does the fact that there are some days when I don’t want to get out of bed, or eat, or go to work, or times when I declined an invitation to go out with friends for a drink really mean that I respond differently to marketing stimuli? I don’t think so. Child, adult, male, female, New York, California, Catholic, Jewish and so on, yes. Demographics and things like that DEFINITELY respond different to marketing stimuli, I don’t think that’s in question, it’s pretty much the base for our industry. But I don’t view mental state, whether it be permanent, temporary or under control as something that would affect response to stimuli, other than whether it exists or not as a general statement – cause if I’m not getting out of bed, I’m not going to go buy something.
Am I climbing the wrong tree here? Am I declining to see the difference because its natural to me since its what I see on a regular basis? I’d love to hear your thoughts.